Everyone is diagnosing what's wrong with boys and men. We're building the tangible solution.
The Hey Brother House brings together 7-10 content creators and storytellers per cohort to live and work side by side for a week — cohabitating, collaborating, and connecting in ways that model exactly the kind of masculinity they're trying to put online. Instead of talking about the problem, residents leave equipped to craft messages that actually resonate with young men, countering the pipelines of Manosphere 2.0 with something more honest and more useful.
Backed by Movember
Backed by Equimundo
Young Men's Media Collective
What if the algorithm handed young men this instead?
Toggle between the toxic pipelines of Manosphere 2.0 and the honest, useful messaging we're building to counteract them.
Get Involved
01
A brand looking to partner
Collaborate with us to build honest content that resonates with young men.
02
A business in Denver, Austin, or Atlanta
Join our local community of creators and activists in our three primary hubs.
03
A media outlet covering this
Partner with us to amplify the conversation on progressive masculinity.
04
A funder looking to contribute
Invest in the future of men's work and community modeling.
05
A creator looking to join us
Apply to join our next cohort of residents in Denver, Austin, or Atlanta.
06
Just looking to be involved
Stay in the loop and support our mission through our community newsletter.
07
Here to critique — even to hate
Skeptics welcome. If you think we're getting this wrong, tell us. We read it all and we're listening.
About us
Jonathan Jacobs
Entrepreneur and men's work activist.
Matthew Echelman
Documentary filmmaker and impact strategist.
Johnny Cole
Johnny Cole supports men and boys in escaping the 'man box' ideals of masculinity to make the world a safer place for all. He is the founder of Hey Brother Co., a men's work organization that teaches men and boys emotional skills, brotherhood, and accountability. As a survivor of childhood domestic violence, Johnny knows the consequences that patriarchal masculinity and unaddressed mental health issues have on our world.
Complete the form, get in touch.
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We are building the tangible solution for a healthier masculinity. Join our community of creators and activists to help redefine the narrative.